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Once i began in the world of website marketing what surprised me most was the require to understand a complete new language. As an example, would you explain to me in 10 words or less what backlinks are? No? Well you don't need to. I finally discovered that backlinks are incoming links. The more links you have coming into your site the more routes you have for internet browsers to travel to get to your internet site.

This sounds like the best thing, doesn't it? Well some links are better than other. Imagine the links like a road map leading to a town (your site). A few of the roads are highways, several are byways, a few are back roads, and several are simply muddy trails. The better the link (road) someone finds to your internet site (town), the more apt they are to follow it plus, the more they will think of your town even before they get there due to the quality of the road. Search engines is also more impressed with sites that have high quality back-links.

There are 2 types of back links - one way backlinks and and two-way (or reciprocal) back links. Occasionally people believe that the reciprocal backlinks are better, but they are incorrect. Once upon a time reciprocal links were state of the art. It is easy - you scratch my back and I scratch yours. What happened is that people got into the business of website link farming. Link farms traded links with just about anyone. Sure you both got links out of it but wily Google caught on to this business and starting ranking internet sites with lots of two-way links a little lower because a few of the links were nothing more than fluff.

One-way links - links from web sites that link to you but you don't link back - have a lot more weight because Google understands that your web site links to you without having any kind of trade in exchange, then they must really respect your internet site.

A well known way of getting back links from great web sites was joining forums and leaving comments on weblogs but what's happening there's that a lot of these sites have a nofollow tag. This means that search engine spiders get the message to not follow links on that forum or blog. So finding a backlink from a website with no follow instructions can do you no good.

The idea is when you're working on building your back-links, avoid two-way links and do not waste considerable time commenting in forums and blogs just for the sake of back-links. It's a waste of your time.

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